The first big stumbling block to starting your own business: What, exactly, will you do?
“It’s not always clear to people what kind of business they would start themselves,” said Rich Sloan, a Flint native who with his brother Jeff launched a radio show, wrote a book and created a Web site called StartupNation. On their book cover, Michigan Gov. Jennifer Granholm dubs them “the rock stars of entrepreneurship.”
Their deal is designing your dream business. This year, they also created a special for the Public Broadcasting Service called “StartupNation: Open for Business with the Sloan Brothers” that was taped in February with a live audience at the Detroit Public Television studios in Wixom and aired twice this month on WTVS (Channel 56).